Every business challenge is an opportunity in disguise—if only we care enough to look closer. For me, this realization hit during a quiet evening at my desk, scrolling through SKU performance reports.
One number caught my eye—a crepe maker with zero sales in weeks. Zero. For a product with undeniable potential, that was a gut punch. It was tempting to write it off as a loss, but then came the question that changed everything: Why?
Why wasn’t it selling? What were we missing?
I remember calling my team the next morning. “Let’s dig deeper,” I said. And we did—pouring over performance metrics, customer reviews, and even competitor listings. The results were illuminating:
This wasn’t just a crepe maker issue. It was a broader pattern across several SKUs. But I decided to start with this one. Why? Because it felt personal—a challenge I couldn’t walk away from.
With a small team, we made quick, thoughtful updates. Bright, inviting images replaced the dull ones. A rewritten description highlighted the product’s premium quality and versatility, making it easy for customers to see how it would fit into their lives.
And then, we waited.
The results were almost immediate. Sales trickled in, then surged. Within a week, this stagnant SKU was no longer a liability—it was a top performer. That small win lit a spark in me: small changes can unlock big results, but only if you take the time to identify and act on what matters.
Inspired by this success, we built a framework to systematically address underperforming SKUs. Here’s how it worked:
The impact was undeniable:
But beyond the numbers, this experience reaffirmed a truth I’ve carried throughout my career: adaptability and focus can turn even the toughest situations around.
What did this journey teach us?
At Ergode, we exist to solve problems and create opportunities. Sometimes, those opportunities are hidden in plain sight—in an underperforming SKU, a missed market trend, or a process that needs rethinking.
So the next time you face a seemingly insurmountable challenge, don’t avoid it. Embrace it. Dig deeper, make thoughtful adjustments, and take action. You’ll be amazed at what you can achieve.
So, dear readers, what challenge are you ready to tackle today?
Cheers,
Rupesh Sanghavi
